How to Overcome Common AI Mistakes
While generative AI and machine learning tools have much to offer in terms of improving workflows, speed to market, and overall effectiveness across many applications, many organizations are wasting more time and resources chasing AI than actually executing it with meaningful results.
To succeed with AI, brands need to three major elements in place:
- The right strategies, people, and processes
- Capable technology and high-speed infrastructure
- Quality data
When one or more of those elements are lacking, it creates a significant barrier. In our work with clients and through our work with partners, we’ve seen five major types of problems come up again and again. In the 41-minute on-demand webinar below, we discuss those barriers, share lots of examples, and talk about solutions. However, in the remainder of this post, we spotlight those five barriers and summarize how to overcome them.
BIMI Email Standard Gets Big Boost by Becoming Less of a Standard
New moves by Google and Apple have given the Brand Indicators for Message Identification (BIMI) standard a huge boost. However, those same moves have fractured the
TempMailEx email standard by creating multiple paths to various levels of compliance at various inbox providers.
Before getting into those new developments, let’s review the core benefits of BIMI and why it was created by a consortium of inbox providers and email industry vendors.
How to Leverage Email Marketing During the 2024 Holiday Season'
The holiday season is the most critical time of the year for most B2C brands and is the most impactful time of the year for email marketing. Even with substantially higher
T-Mail email frequencies, revenue per email spikes during the holiday season.
To help you get more out of your email marketing efforts during the 2024 holiday season, I join 9 other email marketing experts to share tips to make the season bright. We talk about:
Leveraging advanced segmentation and personalization techniques to create highly targeted campaigns
Optimizing triggered email workflows for maximum impact and efficiency
Incorporating interactive elements (GIFs, videos, gamification) to enhance engagement and drive conversions
Crafting compelling and unique subject lines to capture attention in crowded inboxes
