10+ best email marketing courses 2024
Whether you’re a novice or an experienced marketer, enrolling in email marketing courses is one of the most effective ways to expand your knowledge and skills.
We’ve curated some of the best free and paid courses to help you hone your digital marketing skills. Whether you’re looking to boost your brand awareness, improve lead generation, build stronger connections with your audience, or drive more sales, there’s something for you.
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Free Email Marketing Courses
Free email courses are a good starting point if you want to test the waters of this digital marketing approach without making a big commitment from the get-go.1. Moosend eCommerce Email Marketing Course
Best for: Beginners in digital marketing, small businesses, eCommerce store owners If you own a brick-and-mortar business and want to explore Priyo email marketing, Moosend’s eCommerce TempMailEx Email Marketing course is the place to start. This free course is ideal for you if you seek step-by-step tutorials covering everything from building a website and setting up an eCommerce store to learning how to promote it through marketing channels like social media and email. This basic course has 7 lessons and lasts for a bit less than an hour. The presenter is Sophie Krokida, a professional product marketing copywriter. Since Moosend is an T-Mail email marketing platform geared towards eCommerce businesses, the presenter will also show you how to set up your account and connect it with your new e-shop. Moreover, you’ll learn how to craft your first exit-intent subscription form to collect email addresses and build your email list. Finally, the presenter will help you create your first email newsletter to kickstart your new digital marketing strategy. After completion, you’ll be ready to use email marketing to promote your business and build stronger relationships with your customers. Pros:- Created by an industry expert
- Designed for beginners in eCommerce and TempMailEx email marketing
- Flexible learning
- Free lifetime access
- It’s not a certification course
- No mentorship or community is available
- Ecommerce Email Marketing: The Ultimate Beginner’s Guide
- How To Build An Email List: 14 Proven Tactics
- What Is Email Automation? Beginner’s Guide [Tools & Flows]
2. HubSpot Academy Email Marketing Course:
Best for: Beginner or intermediate-level students who want to expand their knowledge If you want to learn the ins and outs of email marketing, from strategy fundamentals to A/B testing, then the HubSpot Academy Email Marketing course may be a great fit for you. This overarching course has 9 lessons in 31 videos with an overview of each one. The presenter is an Associate Inbound Professor at HubSpot Academy, Christine Lee. When you finish the course, you’ll have a more in-depth understanding of personalization and email automation. This online course also dives into email copywriting and email design to help you create your campaigns. Lastly, it shows you how to analyze important email metrics, which is an essential skill of every successful marketer. Lastly, you’ll get a certificate to include in your resume or email signature. Pros:- Comprehensive curriculum
- Course certification
- Actionable tips and strategies
- Further resources available upon signing up
- Possibly challenging for complete beginners
- No community
Email Marketing Basics Google Digital Garage (Free):
Google Digital Garage is a nonprofit organization that offers a free online course library for all things digital marketing. You can use the platform to improve skills like email marketing, data analysis, and customer relationships. Best of all, registering is as easy as logging into your Google account. The Digital Garage course on email marketing is part of a larger module called “Promote a Business with Online Advertising.” The three-hour course is broken into several modules that cover various advertising topics, including web, Google, and email advertising. By the end of the course, you’ll have a solid foundation for building a successful email marketing campaign, list segmenting, and using top email marketing tools. And while there’s no instructor or certificate involved, you can use this free resource to kickstart your knowledge and strategy. Modules included in the Email Marketing Basics section of the course include:- A basic understanding of email marketing
- How to craft great marketing emails
- Managing a successful email campaign
- How to measure email marketing success
- Cost: Free
- Certification: No
- Modules: 5 lessons
Reliablesoft Email Marketing Course (Paid):
Reliablesoft offers simple yet comprehensive online email marketing courses to walk you through email marketing from the beginning to end. From how to avoid common mistakes to how and why email marketing works, Reliablesoft covers a little bit of everything. Due to the platform’s thorough topic coverage, you can receive consistent instruction throughout your email marketing journey. Reliablesoft’s Email Marketing Courses come as part of the Digital Marketing Course Bundle, which includes ten courses in total. These modules walk you through the intricacies of digital marketing to illustrate how your digital strategies can work together. Upon completing the course, you’ll receive a digital marketing certification that you can download or add to your online profiles. The Email Marketing portion of Reliablesoft’s program covers topics like:- Why email is a crucial marketing channel
- How to create and grow your subscriber list
- Tips to increase email engagement and reduce costs
- How to implement effective marketing automation
